Today we're shipping the Knock-hosted preference center. Your users can now manage their notification preferences without logging into your app, and your team can configure that preference center from the Knock dashboard, no engineering work required.
Reduce friction and opt-outs
A well-designed preference center gives users a better alternative to unsubscribing from everything. Instead of forcing users into an all-or-nothing decision, you can let them opt out of the categories and channels they care about.
This preserves important customer channels and gives your users a cleaner way to manage their commercial, transactional, lifecycle, and product-related messaging.
The preference center still supports one-click CAN-SPAM compliance for commercial messaging, so teams can meet unsubscribe requirements without custom logic.
Give everyone more control
Because the preference center is hosted by Knock, you can link to it in any message sent via Knock, without users having to log in. This gives users a direct way to manage what type of messages they receive and where they receive them.
For marketing and growth teams, that means fewer dead-end unsubscribe experiences and more room to offer granular preference choices instead of a single global opt-out.
A polished preference center, out of the box
Every team should have a preference center, but too often settle for a clunky, basic page provided by legacy providers.
With Knock’s hosted preference center, your team gets a branded, responsive experience out of the box. It uses the logo, brand colors, and preference categories set on your account, so users can manage their communication preferences in a clean, familiar interface.
The preference center also supports using custom domains to maintain email deliverability, increase user trust, and keep your branding consistent.
Get started
The hosted preference center is available today for all Knock customers. Head to Platform > Preferences in the dashboard, or read more in our documentation.