Campaign metrics calculator

Enter your campaign's send, delivery, and engagement counts to calculate common campaign metrics like deliverability, open and click-through rates, ROAS, and other campaign metrics.

Campaign type

Campaign data

Sent

Delivered

Bounced

Opens

Clicks

Conversions

Unsubscribes

Email campaign metrics

Show benchmark indicators

Rates update as you enter counts from your ESP. Use them to review delivery health, engagement, and conversions for your email sends.

Deliverability rate: —
Bounce rate: —
Open rate (OR): —
Click-through rate (CTR): —
Click-to-open rate (CTOR): —
Conversion rate: —
Unsubscribe rate: —

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