- / Campaign metrics calculator
Campaign metrics calculator
Enter your campaign's send, delivery, and engagement counts to calculate common campaign metrics like deliverability, open and click-through rates, ROAS, and other campaign metrics.
Campaign type
Email campaign metrics
Show benchmark indicators
Rates update as you enter counts from your ESP. Use them to review delivery health, engagement, and conversions for your email sends.
Deliverability rate
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Bounce rate
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Open rate (OR)
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Click-through rate (CTR)
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Click-to-open rate (CTOR)
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Conversion rate
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Unsubscribe rate
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How to use this calculator
- Select the campaign type that matches where your numbers come from.
- Enter whole counts for each metric your platform reports. Decimal fields accept currency amounts for spend and revenue.
- Review the summary. Percentages and ratios use the usual denominators for that channel (for example, open rate uses delivered for email).
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