A/B testing statistical significance calculator

Calculate statistical significance for your A/B tests. Enter audience and conversion data to determine if your results are statistically significant with confidence levels and p-values.

Campaign type

Variants

Variant AVariant BRecipientsConversions

Test settings

Confidence

95% is the standard for most tests.

Hypothesis

One-sided checks if B beats A. Two-sided checks for any difference.

Results

Enter performance to check statistical significance

Variant A conversion rate: -
Variant B conversion rate: -
Power: -
p value: -

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