Most founders are using AI, but few are using it systematically across go-to-market.

In this session, Austin Hay joins Knock to break down how founders are actually using AI to accelerate GTM today, from customer research and founder-led sales to lifecycle messaging, GTM workflows, and always-on reporting.

We’ll cover what is working, what is still hype, and where founders are most likely to waste time with AI-generated output that sounds smart but fails in the real world.

You’ll learn:

  • How founders are using AI to turn customer conversations into sharper GTM strategy
  • How AI is changing founder-led sales, account research, and follow-up
  • How to create faster messaging and campaign loops without flooding customers with generic content
  • How AI can help operate the GTM stack across CRM, lifecycle messaging, and customer engagement
  • What founders should build first if they want AI to become a real GTM advantage

About our guest

Austin Hay headshot

Austin Hay

GTM systems advisor and AI builder

Austin is a GTM systems advisor, AI builder, and former founder who has led martech at Ramp, Notion, and Replit, sold the Marketing Technology Academy to Reforge, and co-founded Clarify.

About Knock

Knock is an agent-led customer engagement platform to manage all your messaging—product, marketing, and transactional—across email, SMS, push, chat, and in-app. Teams use Knock to build any messaging experience they want, without compromising on design, performance, or user experience. Prompt the Knock agent to build messaging from the dashboard, Slack, Claude, and more. Start building with Knock today.