Today we're introducing the trigger workflow function, enabling you to trigger a different workflow from inside a workflow.

This function gives teams a way to build modular customer journeys and launch more sophisticated messaging campaigns. Instead of rebuilding the same logic in multiple places, you can create reusable workflow building blocks and trigger them whenever they are needed.

That means faster experimentation, easier maintenance, and more consistent customer experiences as your messaging strategy grows.

The trigger workflow step functions similarly to a standard workflow trigger, executing a specified workflow with a specified payload. The payload is constructed based on the configuration settings defined in the step.

The trigger workflow function is available today for all Knock customers. Learn more about it in our documentation.