For our Black Friday push notification campaign, it was mostly hands-off for engineering—we needed to make sure we had the right users loaded into Knock. But the marketing team was able to put everything together themselves. That's a testament to how easy it was for them to use Knock.
Medium
Medium turned notifications from an engineering bottleneck into a growth engine.
"With Knock, there's virtually no engineering time for most of our messaging. It's about three days for a non-engineer to build an email, test it, and make sure it does what they want. That's a radical change.
Nick WebbSenior Backend Engineer
How Medium turned notifications from an engineering bottleneck into a growth engine
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