Product-led growth has changed a lot, and AI is speeding up the shift. Join Elena Verna for a practical look at how product teams are rethinking acquisition, activation, retention, and expansion when AI is part of the experience from the start. We will explore what still works, what has changed, and where old growth playbooks break down in an AI-first product world.
The session will focus on the new patterns shaping growth today, from faster personalization and smarter onboarding to product experiences that can adapt in real time. If you are building, scaling, or marketing a product in this environment, you will leave with a clearer view of where product-led growth is heading and what it takes to stay ahead.
About our guest
About Knock
Knock is an agent-led customer engagement platform to manage all your messaging—product, marketing, and transactional—across email, SMS, push, chat, and in-app. Teams use Knock to build any messaging experience they want, without compromising on design, performance, or user experience. Prompt the Knock agent to build messaging from the dashboard, Slack, Claude, and more. Start building with Knock today.
