Marketing teams are hiring a new kind of practitioner: the marketing engineer. In this session, Nick Lafferty walks through how the role emerged, what marketing engineers actually build, and why more companies are adding this function to their GTM teams.
Nick covers the systems, agents, and automations that define the role, how Profound approached building its marketing function from scratch, and what other teams can take from the marketing engineer playbook.
About our guest
About Knock
Knock is an agent-led customer engagement platform to manage all your messaging—product, marketing, and transactional—across email, SMS, push, chat, and in-app. Teams use Knock to build any messaging experience they want, without compromising on design, performance, or user experience. Prompt the Knock agent to build messaging from the dashboard, Slack, Claude, and more. Start building with Knock today.
