Today we’re excited to announce the beta release of dynamic audiences.
Dynamic audiences are segments of users you can use to trigger workflows, target guides, or build broadcast lists. You can also use dynamic audiences in your workflow conditions and branches to check if a user is in an audience and route them accordingly.
Here are a few use cases you can power with dynamic audiences:
- Target a guide announcing an enterprise plan feature to your enterprise admin audience
- Trigger your new user onboarding workflow when a user enters your new signups audience
- Send a re-engagement broadcast to your "has not logged in for 30 days" broadcast
Dynamic audiences run on the user data you already manage in Knock and are updated in real-time. We built dynamic audiences to be fast and ready to work at the scale of our largest customers.
As of today's release, our segmentation engine works with users and user properties. We'll be adding support for source events and object/tenant data next.
If you're interested in trying out dynamic audiences, let us know and we'll get you set up. You can learn more about dynamic audiences in our documentation.
