We're excited to announce broadcasts, a way to send one-time cross-channel messages in Knock.
Whether you’re announcing a new feature, alerting users about system maintenance, or driving new feature adoption, broadcasts let you create thoughtful cross-channel messaging sequences that reach users where they are.
Unlike traditional workflows in Knock that trigger based on events, broadcasts are scheduled to run once for an audience. And, because broadcasts use our workflow engine under the hood, you can easily build sophisticated cross-channel one-time messaging.
Audiences, preferences, and analytics
Along with broadcasts, we are also releasing:
- Audiences: You can now create an audience in Knock using CSV upload, through our rETL integrations with Census and Hightouch and via our API.
- Commercial preferences and 1-click unsubscribe: To stay compliant with regulations like CAN -SPAM and CASL, you can set a broadcast (or a workflow) as commercial, which give users the ability to one-click opt-out of any future commercial messaging sent with Knock.
- Observability and analytics: The messages sent by broadcasts are just like any other messages in Knock. You get visibility into all of the same observability and analytics data we provide for trigger-based workflows.
Read the full announcement.
Check out a demo here.
