Our growth team is responsible for core metrics like revenue and retention/expansion. Most recently, retention/expansion has been a focus. This translates to making existing customers find more value in Webflow. We knew that enabling our product and marketing teams to message users in the Webflow product would lead to more engagement with new products and higher retention.

During our research, we realized there was no way we wanted to build best-in-class web socket notification infra in-house and we needed to find a specialized tool that gave us everything we needed out of the box.

Knock was exactly what we were looking for. Something that felt native to our product and that didn’t feel like a widget we dropped in with an SDK. And now we’re not wasting our time figuring out infra. We are just able to focus on driving adoption of new features.