We're excited to introduce guides.
Guides enable you to power in-product messaging, everything from paywalls and badges, to one-time announcements and banners, using your own native components.
With guides, your engineering team gets complete control over in-product messages and how they’re rendered in your product, while your product and marketing teams get the ability to draft, A/B test, and manage all your native in-product content.
Native, self-serve, and observable
Here are a few reasons why we think guides will help product and engineering teams:
- Goodbye <script/>. Hello <Component/>: Unlike legacy in-app messaging tools that inject JavaScript agents and slow down your app, Knock guides integrate directly with your React, Vue.js, or Angular components. No performance penalties. No UI janking. Complete design system compliance.
- Self-service for PMs and marketers: With guides, product and marketing teams get the ability to draft content, target recipients, and configure message activation in a self-service way, without needing to worry about introducing breaking changes in the frontend.
- Built-in analytics and observability: Guides automatically track delivery and engagement metrics. You can understand how many users are seeing, interacting with, and archiving your in-app guides. We make it easy to deliver that data where you need it, whether that's your data warehouse or CDPs such as Segment or Amplitude.
We believe in a future for the internet where software teams can ship in-app messaging that powers adoption, growth, and retention, without having to compromise on performance, web vitals, and content layout shift.
Check out a walkthrough here.
Read the full announcement.
