Power your product notifications with Segment and Rudderstack

Now you can integrate customer data platforms (CDPs) such as Segment and Rudderstack with Knock to power your product notifications. This means that you can use the identify and track calls you already send to your CDP to identify users in Knock and send them notifications.

  • track events can trigger Knock workflows, with custom mapping from event properties into every part of triggering a workflow
  • identify events keep user information in sync with Knock, so that user changes like email updates are fully synchronized with Knock with no code changes required in your product

Here's what this unlocks for your team. If you're a product manager that wants to set up a new notification type without taking time from your engineering team, you can create a new notification workflow in Knock and trigger it when Knock receives an event from your CDP. You can map properties from your event into your notification template to personalize messages, and into other parts of your notification workflow to power recipients, tenants, and more.

Check out our integrations overview to get started, or dive into our docs for Segment or Rudderstack.

This is just the start of powering Knock with external sources. We have more providers on the way, including reverse ETL platforms such as Hightouch and Census. If there's a specific event or customer data platform you'd like to see us support, please get in touch.

Fixes and improvements

  • 👀 We added the ability to update the number of activities in a batch from the variable pane – very helpful when working with batch data.
  • 🐛 We fixed a bug with our account invitations whereby a user without a name would cause invites to be returned as "not found".
  • 🐛 We fixed an issue where editing an email template could crash the dashboard for a small number of users.